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In Montreal
and nearby -
In person
or online -
Reps, managers
and leaders -
Measurable
results
Why take sales training?
Selling has changed. Your teams need a method, not just motivation.
Clients compare more, are harder to reach and expect a more structured approach. Effective sales training helps your teams prospect, convert, follow up and retain clients better.
Difficulty booking qualified meetings
Poorly handled price objections
Inconsistent client follow-up
Overly long sales cycles
Lack of structure in the sales process
Sales training built for the field
A concrete, structured and results-oriented approach
Our sales training programs are designed to be put to work right away in day-to-day sales: calls, meetings, follow-up calls, emails, presentations, negotiations and client follow-up. The goal isn't just to transfer knowledge, but to change how people sell.
Our training areas
A sales training program for every key skill.
Full program
Prospecting
Communication
Closing
Client management
Sales leadership
Sales training
Master every step of the sales process, from first contact to closing.
Prospecting training
Attract better prospects and fill your sales pipeline.
Client follow-up training
Build stronger loyalty and create lasting client relationships.
Closing and objections
Handle objections and close more sales with confidence.
Sales coaching
Personalized support to reach your objectives faster.
Inside sales
Improve your B2B conversations by phone, in presentations, and in meetings.
Expected results
Concrete results in your sales practices
The goal of sales training isn't just to learn, but to change day-to-day practices. Depending on your challenges, expected results can involve prospecting, conversion, client follow-up, sales discipline and team alignment.
More consistent prospecting
Better-prepared conversations
Better objection handling
More structured client follow-ups
Improved conversion
A team aligned around a shared method
How does a training program work?
A simple, structured and action-oriented process
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01Scoping call
We discuss your goals, team, market and priorities.
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02Needs diagnosis
We identify the skills to strengthen and the situations to work on.
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03Program design
The content is tailored to your sales context.
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04Training delivery
Interactive sessions, exercises, concrete cases and role plays.
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05Action plan
Each participant leaves with clear actions to apply.
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06Optional follow-up
Coaching, reinforcement or support to make results stick.
Training in Montreal and across Quebec
In person, online or hybrid, depending on your needs
Bloom Formation works with companies in Montreal and in several regions across Quebec. Training can be delivered at your offices, remotely or in a hybrid format, depending on your constraints.
Montreal
In person, online or hybrid
Laval
In person, online or hybrid
Longueuil
In person, online or hybrid
South Shore
In person, online or hybrid
North Shore
In person, online or hybrid
Across Quebec
In person, online or hybrid
Training available in your region
Don't see your region? Contact us: we travel throughout Quebec.
Take action
Ready to develop your team's skills and boost your sales?
Book a free call with an expert to discuss your goals and discover how our training programs can help.
Frequently asked questions
Your questions about our sales training program
Who are your training programs for?
For sales teams, executives, sales reps, brokers, and professionals who want to better structure their sales.
How long does a training program last?
It depends on the format you choose: a short workshop, a complete program, or custom support.
Is funding available for the training programs?
We can help you identify the options that apply to your situation.
Is it available online or in person?
Both: training can be delivered in person in Montreal, online, or in a hybrid format.
Are the training programs tailored to our industry?
Yes, examples, scripts, and exercises are adapted to your market and goals.
Do you offer support after the training?
Yes, follow-up can be included to reinforce on-the-job application and measure progress.
Training by sector
Training tailored to your sector
Every sales sector has its own realities: sales cycle, level of competition, buyer type, objections, offer value and complexity of the client relationship. Bloom Formation tailors its training to your context.
Sales training for real estate brokers in Montreal
Help brokers prospect better, win more listings, structure their follow-up and build their personal brand.
Ideal for: residential brokers, real estate teams and agencies.
Sales training for B2B sales teams
Prospect, qualify and persuade better, and manage more complex sales cycles.
Ideal for: sales directors, B2B sales reps and account managers.
Sales training for SMEs
Simple, effective, immediately applicable methods to structure your sales growth.
Ideal for: SME owners, entrepreneurs and small sales teams.
SaaS sales training
Build value-based selling, qualify better and improve conversion in SaaS sales cycles.
Ideal for: SDRs, AEs, revenue teams and SaaS founders.
Who is our sales training for?
Our training programs are for teams and professionals who want to improve their performance, structure their methods and get better results.
Who we work with
- B2B sales teams
- Inside sales reps and field reps
- Sales directors and managers
- SME owners and executives
- Real estate brokers
- SaaS and tech teams
Common situations
- Generate more qualified meetings
- Improve conversion rates
- Handle price objections better
- Structure client follow-up
- Standardize sales methods
- Professionalize the sales function
Available formats
Flexible formats for your situation
In-person training in Montreal
- Interactive workshops
- Real-world role plays
- Ideal for team cohesion
Online training
- Live interactive sessions
- Accessible anywhere in Quebec
- Ideal for distributed teams
Custom training
- Program tailored to your goals
- Personalized content
- Aligned with your market
Individual or group coaching
- Targeted support
- Personalized action plan
- Progress tracking
What your teams will develop
Skills they can apply directly in the field
Call and meeting preparation
Target client definition
Prospecting and outreach
Needs discovery
Value-based pitching
Objection handling
Closing and sealing the deal
Client follow-up and check-ins
Retention and account growth
Sales organization and time management
Persuasive communication
Presence, confidence and sales discipline
Why choose Bloom Formation
An approach designed to transform sales practices
Bloom Formation supports sales teams with a concrete, structured and results-oriented approach. Our goal is to make sales methods simpler to apply, more consistent across the team and more effective day to day.
Direct impact on your results
Our training programs help you solve your biggest sales challenges.
Close more sales
Prospect better and book more meetings
Convert opportunities more effectively
Retain and grow your clients
Structure and optimize your processes
Measure and improve performance
Flexible formats
Learn in the format that works best for you.
Choose the format that fits your team, your pace, and your sales goals.
In person in Montreal
- Interactive workshops
- Real-life role plays
- Ideal for teams
Online
- Live interactive sessions
- Accessible from anywhere
- Ideal for distributed teams
Custom
- Program tailored to your goals
- Personalized content
- Accelerated results